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(September 29—San Francisco, CA)-- While the world’s top 20 women golfers vie for a prestigious LPGA championship title, a team of California dermatologists representing the Women’s Dermatologic Society (WDS) will unite to meet the challenge of reducing skin cancer rates at a time when there is an upswing in melanoma cases among younger women.
Under the leadership of board-certified San Francisco dermatologist and WDS Executive Committee member Mary Spellman, MD, a cadre of Bay Area volunteers will provide free skin cancer screenings, sun damage assessments, sun safety education and free sunscreen to golf fans visiting the LPGA’s Samsung World Championship at Half Moon Bay Golf Links, from Friday, October 3 through Sunday, October 5, 2008.
Known as Play Safe in the Sun, this community outreach is presented in collaborative partnership with L'Oréal USA. The campaign aims to promote sun safety practices among outdoor enthusiasts, who face a heightened risk of developing skin cancer due to prolonged sun exposure. Volunteers have identified hundreds of skin cancers since the joint outreach launched in May 2008.
"We are very excited to be partnering with the Women's Dermatologic Society for the Play Safe in the Sun campaign, as together we continue to explore ways to inform and educate people about sun safety for their skin," says Philippe Patsalides, General Manager, Active Cosmetics Division, L'Oréal USA. "We look forward to further encouraging both players and spectators of outdoor sports to take care of their skin in the sun."
Although summer is over and the need to apply sunscreen may appear less obvious due to cooler and cloudier weather, the sun’s harmful rays can still contribute to skin damage all through the year. Dr. Spellman points out that protecting the skin is a must for all seasons and for all skin types. “To properly guard against the risks and ravages of unprotected sun exposure, make a commitment to wear broad-spectrum sunscreen every day, and re-apply every two hours when outdoors,” she advises.
WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD (Nashville, TN) serve as the co-chairs of the WDS Service Committee, which oversees the national Play Safe in the Sun campaign. The volunteer outreach draws from the organization’s 1,600 members to increase sun safety awareness and promote healthy skin practices among outdoor sports enthusiasts. For further information, please visit: www.playsafeinthesun.org or www.womensderm.org.
WHO: Board-certified California dermatologists and other volunteers representing the Women’s Dermatologic Society.
WHAT: Play Safe in the Sun community service outreach-- offering free skin cancer screenings, sun safety tips and free sunscreen for golf fans.
WHERE: LPGA’s Samsung World Championship, Half Moon Bay Golf Links, Half Moon Bay, CA
WHEN: Friday, October 3, 9:00 am-3:00 pm, Saturday, October 4, 9:00 am-3:00 pm and Sunday, October 5, 9:00 am-12 noon.
FOR MORE INFO: Contact the Women’s Dermatologic Society, 877-WDS-ROSE
or visit: www.playsafeinthesun.org
ABOUT THE WOMEN’S DERMATOLOGIC SOCIETY (WDS)
The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women’s Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to foster, promote, and support women’s issues in dermatology; identify, train, and recognize women leaders in dermatology; and provide a forum for developing relationships and the exchange of ideas and research relevant to women’s issues; and promote the highest possible standards of ethics, research, patient care and education, as well as public education.
ABOUT L'ORÉAL USA
L'Oréal USA, headquartered in New York City, is a wholly-owned subsidiary of L'Oréal SA, one of the world's leading beauty companies. L'Oréal USA has Research and Development, Manufacturing and Distribution facilities across eight states in the U.S., including New York, New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado and Texas. L'Oréal’s impressive portfolio of brands includes Lancôme, Giorgio Armani, Shu Uemura, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionel and Kérastase. The U.S. is the base for the product development, international marketing and advertising for L'Oréal’s nine American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl’s Since 1851, Ralph Lauren, Redken 5th Avenue NYC, Matrix, Mizani, SkinCeuticals and PureOlogy.
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Please join us for a fun and rewarding community service outreach, offering free skin cancer screenings, sun damage assessments and sun safety education for golf enthusiasts enjoying the LPGA Tournament.
The event will be hosted by WDS member:
Mary Spellman, MD, board-certified San Francisco dermatologist and WDS Executive Committee member
We are seeking local members to conduct free skin cancer screenings during the following volunteer shifts:
(Volunteer using our online form here)
SCREENINGS AND SUN SAFETY OUTREACH FOR GOLF FANS (conducted in the two Play Safe in the Sun tents on the grounds of the tournament.)
• Friday, Oct 3, 9 a.m. - 12 p.m.
• Friday, Oct 3, 12 p.m. - 3 p.m.
• Saturday, Oct 4, 9 a.m. - 12 p.m.
• Saturday, Oct 4, 12 p.m. - 3 p.m.
• Sunday, Oct 5, 9 a.m. - 12 p.m.
Members: Volunteer now for future events
For more information please call the
WDS office at: 1-877-WDS-ROSE (937-7673)
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ABOUT THE EVENT:
Over the past 28 years, the World Championship has become the definitive championship to decide the world’s best woman golfer. Developed by the late founder of IMG, Mark McCormack, and the LPGA, the original format of the Championship featured the world’s top 12 players. In 1995, Samsung became the title sponsor and has been an integral part of the development of the event.
To reflect the growing number of outstanding women professionals from around the world, the Championship field in 1996 was increased to 16 players and in 1999, to 20 players. This year, the 28th Samsung World Championship will test the world’s 20 best players.
(Learn more at: Official Samsung World Championship Site)
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For further information about Women’s Dermatologic Society, visit:
www.womensderm.org
www.playsafeinthesun.org
Contact (General Inquiries): WDS Offices at 1-877-WDS-ROSE
Contact (Media Inquiries): Nancy FitzGerald, Director of Communications at (760) 333-9296
The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women’s Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to: foster, promote, and support women’s issues in dermatology; identify, train, and recognize women leaders in dermatology; and provide a forum for developing relationships.
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