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(November 17, 2008—West Palm Beach, FL)-- At a time when melanoma rates in younger females have jumped to record levels, a volunteer corps of “Sunshine State” physicians representing the Women’s Dermatologic Society (WDS) will promote year-round sun safety and skin cancer prevention at the ADT Championship LPGA Playoffs at Trump International Golf Club in West Palm Beach, FL from November 21-23.
 Spearheaded by Board-certified Florida dermatologists DeAnne Collier, MD (Jupiter) and Marta Rendon, MD (Boca Raton), a team of local dermatologists will conduct free skin cancer screenings, sun damage assessments, and sun safety education for golf fans coming out for the heated competition among the LPGA Tour’s top 32 players.
This event marks the first season’s end for the Play Safe in the Sun campaign, a 3-year community outreach service presented by WDS in collaborative partnership with L'Oréal USA. Since the joint effort began touring golf and tennis events in May 2008, 44 dermatologists have volunteered their time, and have discovered several hundred skin cancers among the Play Safe in the Sun tent visitors.
As event co-chair Dr. Rendon points out, “It’s so crucial for people of all skin types to protect their skin from the cumulative effects of deliberate and incidental sun exposure, particularly in our sun-soaked region.” Whether under sunny or cloudy skies, this includes “a daily commitment to wearing and re-applying broad-spectrum sunscreen, covering up with protective clothing, sunglasses and a hat, and seeking shade whenever possible,” states co-chair Dr. Collier. For golfers, this translates into an application of a golf ball-sized amount of sunscreen, reapplied every nine holes (every two hours).
WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD (Nashville, TN) lead the WDS Service Committee, which oversees the national Play Safe in the Sun campaign. The volunteer outreach draws from the organization’s 1,600 members to heighten sun safety awareness and promote healthy skin practices among outdoor sports enthusiasts. For further information, please visit: www.playsafeinthesun.org or www.womensderm.org.
WHO: Board-certified Florida dermatologists and other volunteers representing the Women’s Dermatologic Society.
WHAT: Play Safe in the Sun community outreach service-- offering free skin cancer screenings, sun safety tips and free sunscreen for golf fans.
WHERE: The WDS tent on the tournament grounds of the ADT Championship LPGA Playoffs, Trump International Golf Club, 3505 Summit Blvd, West Palm Beach, FL (Google Map Here)
WHEN: Friday, November 21, 9:00 am-3:00 pm, Saturday, November 22, 9:00 am-3:00 pm and Sunday, November 23, 9:00 am-12 noon.
FOR MORE INFO: Contact the Women’s Dermatologic Society, 877-WDS-ROSE
or visit: www.playsafeinthesun.org
ABOUT THE WOMEN’S DERMATOLOGIC SOCIETY (WDS)
The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women’s Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to foster, promote, and support women’s issues in dermatology; identify, train, and recognize women leaders in dermatology; provide a forum for developing relationships and the exchange of ideas and research relevant to women’s issues; and promote the highest possible standards of ethics, research, patient care and education, as well as public education.
ABOUT L'ORÉAL USA
L'Oréal USA, headquartered in New York City, is a wholly owned subsidiary of L'Oréal SA, one of the world’s leading beauty companies. L'Oréal USA has Research and Development, Manufacturing and Distribution facilities across eight states in the U.S, including New York, New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado and Texas. L'Oréal's impressive portfolio of brands includes Lancôme, Giorgio Armani, Shu Uemura, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionel and Kérastase. The U.S. is the base for the product development, international marketing and advertising for L'Oréal's nine American brands: Maybelline New York, Soft-Sheen, Carson, Kiehl’s Since 1851, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Matrix, Mizani, SkinCeuticals and PureOlogy.
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Please join us for a fun and rewarding community service outreach, offering free skin cancer screenings, sun damage assessments and sun safety education for golf enthusiasts enjoying the LPGA Tournament.
The event will be hosted by WDS members and Board-certified Florida dermatologists DeAnne Collier, MD (Jupiter) and Marta Rendon, MD (Boca Raton)
We are seeking local members to conduct free skin cancer screenings during the following volunteer shifts:
(Volunteer using our online form here)
SCREENINGS AND SUN SAFETY OUTREACH FOR GOLF FANS (conducted in the two Play Safe in the Sun tents on the grounds of the tournament.)
• Friday, Nov 21, 9 a.m. - 12 p.m.
• Friday, Nov 21, 12 p.m. - 3 p.m.
• Saturday, Nov 22, 9 a.m. - 12 p.m.
• Saturday, Nov 22, 12 p.m. - 3 p.m.
• Sunday, Nov 23, 9 a.m. - 12 p.m.
Members: Volunteer now for future events
For more information please call the
WDS office at: 1-877-WDS-ROSE (937-7673)
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ABOUT THE EVENT:
LPGA Tour members have been competing all season through LPGA Playoffs 2008 for their chance to gain entrance into the 32-player, $1 million-to-the-winner ADT Championship, hosted at Trump International Golf Club. LPGA Playoffs 2008 was a yearlong competitive structure that split the official LPGA season into two halves, culminating at the ADT Championship.
Led by defending champion Lorena Ochoa, the field includes 14 of the top 15 players on this week's Rolex Rankings, including world number two Annika Sorenstam, fresh off her tie for second at last week's Lorena Ochoa Invitational by Banamex and Corona Light. Although a four-time winner of the ADT Championship, Sorenstam has yet to capture the $1 million first prize - one of the few accomplishments she is missing from her 15-year career on the LPGA Tour, which will be ending this season. The ADT Championship marks her final official LPGA tournament before stepping away from competitive golf at the end of the year.
(Learn more at: Official ADT Championship LPGA Playoffs)
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For further information about Women’s Dermatologic Society, visit:
www.womensderm.org
www.playsafeinthesun.org
Contact (General Inquiries): WDS Offices at 1-877-WDS-ROSE
Contact (Media Inquiries): Nancy FitzGerald, Director of Communications at (760) 333-9296
The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women’s Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to: foster, promote, and support women’s issues in dermatology; identify, train, and recognize women leaders in dermatology; and provide a forum for developing relationships.
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