Physicians catch high percentage of skin cancers at Women's Dermatologic Society screening

PHOTO GALLERY • ADT Championship LPGA Playoffs at Trump International Golf Club in West Palm Beach, FL

WDS Offices
| (1-877-937-7673)
Media Inquiries:
Nancy FitzGerald
(415) 764-4925

(December 8, 2009 — West Palm Beach, FL)-- In a region saturated with sunshine, South Florida physicians won the attention of appreciative golf enthusiasts at the recent ADT Championship LPGA Playoffs in West Palm Beach with free skin cancer screenings and sun safety education presented by the Women’s Dermatologic Society (WDS). Local dermatologists conducted skin examinations for 249 spectators, LPGA Tour caddies and members of the media, with 36% of individuals screened referred for further diagnosis or biopsy of suspicious sites on the skin.

Led by board-certified Florida dermatologists De Anne Collier, MD (Jupiter) and Marta Rendon, MD (Boca Raton), a team of local dermatologists volunteered for a busy weekend of screenings, sun damage assessments, and sun safety education for crowds of the sunbelt's golf lovers. This effort chalks up the year's fifth and final outreach event for the Women's Dermatologic Society's
Play Safe in the Sun, the 3-year community service campaign presented in collaborative partnership with L'Oréal USA. Since the joint effort began in May 2008, 56 dermatologists have volunteered 300 hours of their time and have identified hundreds of likely skin cancers among the WDS tent visitors.

"We are extremely pleased with the number of people who were screened at the ADT Championship LPGA Playoffs. Sun safety and protection start with educating all people, especially those who spend a lot of time outdoors. L'Oréal USA is proud to partner with the WDS'
Play Safe in the Sun campaign and to be a part of this important initiative," states Philippe Patsalides, General Manager, Active Cosmetics Division, L'Oréal USA.

Board-certified dermatologists who volunteered for the screenings include: Giovanna Ciocca, MD, De Anne Collier, MD (Co-chair), Lynora Curtis, MD, Dana Corpus Holl, MD, Shauna Kay Kranendonk, MD, Ricardo Mejia, MD, Marta Rendon, MD (Co-chair), Leonid Trost, MD, Jill Waibel, MD and Donna Ann Zeide, MD. Additional volunteer support was provided by: Marianna Blyumin, MD, Shawna Hardy, and Martha Viera, MD. Boston University medical students Cindy Bae and Lisa Nguyen conducted sun damage assessment surveys. Medicis representatives Matt Woodall and Todd Goldberg also assisted with the outreach.

Highlights from this event include:

Board-certified dermatologists conducted 249 skin cancer screenings for fans, LPGA Tour caddies and members of the media
36% of the individuals screened were referred for further diagnosis/biopsy of suspicious sites presumptively diagnosed as skin cancers
Volunteers performed 196 sun damage assessments with the UV reflectance unit
12,000 samples of free broad-spectrum sunscreen were distributed to the public with reminders to "re-apply every nine holes"
West Palm Beach Mayor Lois Frankel supported the WDS initiative by proclaiming a citywide "Play Safe in the Sun" Day to help raise awareness of the importance of sun protection.

The 3-year outreach campaign is made possible through a generous grant from L'Oréal USA to the WDS Foundation. Product donations were provided by Garnier, Lancome and La Roche-Posay.

WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD (Nashville, TN) serve as co-chairs of the WDS Service Committee, leading the national
Play Safe in the Sun campaign. The volunteer outreach draws from the organization's 1,600 members to heighten sun safety awareness and promote healthy skin practices among outdoor sports enthusiasts.

For further information, please visit: or
To view Paula Creamer’s video message about sun safety, visit:

The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women’s Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to foster, promote, and support women’s issues in dermatology; identify, train, and recognize women leaders in dermatology; and provide a forum for developing relationships and the exchange of ideas and research relevant to women’s issues; and promote the highest possible standards of ethics, research, patient care and education, as well as public education.

L'Oréal USA, headquartered in New York City, is a wholly-owned subsidiary of L'Oréal SA, one of the world’s leading beauty companies. L'Oréal USA has Research and Development, Manufacturing and Distribution facilities across eight states in the U.S., including New York, New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado and Texas. L'Oréal's impressive portfolio of brands includes Lancôme, Giorgio Armani, Shu Uemura, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionel and Kérastase. The U.S. is the base for the product development, international marketing and advertising for L'Oréal's nine American brands: Maybelline New York, Soft-Sheen, Carson, Kiehl’s Since 1851, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Matrix, Mizani, SkinCeuticals and PureOlogy.

2008 Listing of Completed Events...
ADT Championship LPGA Playoffs - West Palm Beach, FL (Nov 21-23) Pre-EventPost-EventPhoto Gallery
Samsung World Championship - Half Moon Bay, CA (Oct 2-5) Pre-EventPost-EventPhoto Gallery
2008 Pilot Pen Tennis Tournament - New Haven, CT (Aug 17) Pre-EventPost-EventPhoto Gallery
McDonald's LPGA Championship - Havre De Grace, MD (Jun 6-8) Pre-EventPost-EventPhoto Gallery
Sybase Classic - Clifton, NJ (May 15-18) Pre-EventPost-EventPhoto Gallery

LPGA Tour Player Paula Creamer speaks out in support of WDS efforts to spread the message about sun safety.
(Read more about Paula Creamer HERE)
Produced by John R Buonpane | The Wizard Company

» Dermatology Times
Read about "Dermatology's Ambassador"
» New York Times
The WDS community outreach service Play Safe in the Sun makes headlines, as recently featured in Sports Section of the New York Times.
» Dermatology Times
'Playing it safe: Women's derm society reaches thousands with sun protection message'
» Back 9 Radio Network
Interview with Dr. Valerie Callender
» New Haven Register
Play Safe in the Sun at New Haven's Pilot Pen Tennis Tournament


Please join us for a fun and rewarding community service outreach, offering free skin cancer screenings, sun damage assessments and sun safety education for golf enthusiasts enjoying the LPGA Tournament. We also have a special day for private screenings for the LPGA Tour players and caddies.

Members: Volunteer now for future events
For more information please call the
WDS office at: 1-877-WDS-ROSE (937-7673)

ADT Championship LPGA Playoffs Official Site
Trump International Golf Club


LPGA Tour members have been competing all season through LPGA Playoffs 2008 for their chance to gain entrance into the 32-player, $1 million-to-the-winner ADT Championship, hosted at Trump International Golf Club. LPGA Playoffs 2008 was a yearlong competitive structure that split the official LPGA season into two halves, culminating at the ADT Championship.

Led by defending champion Lorena Ochoa, the field includes 14 of the top 15 players on this week's Rolex Rankings, including world number two Annika Sorenstam, fresh off her tie for second at last week's Lorena Ochoa Invitational by Banamex and Corona Light. Although a four-time winner of the ADT Championship, Sorenstam has yet to capture the $1 million first prize - one of the few accomplishments she is missing from her 15-year career on the LPGA Tour, which will be ending this season. The ADT Championship marks her final official LPGA tournament before stepping away from competitive golf at the end of the year.

(Learn more at: Official ADT Championship LPGA Playoffs)

For further information about Women’s Dermatologic Society, visit:

Contact (General Inquiries): WDS Offices at 1-877-WDS-ROSE
Contact (Media Inquiries): Nancy FitzGerald, Director of Communications at (760) 333-9296

The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women’s Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to: foster, promote, and support women’s issues in dermatology; identify, train, and recognize women leaders in dermatology; and provide a forum for developing relationships.

Women's Dermatologic Society
575 Market Street, Suite 2125, San Francisco, CA 94105
Toll-Free: 1-877-WDS-ROSE (937-7673) | Tel: (415) 764-4925 Fax: (415) 764-4933
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